Hung Nguyen




Curtin University, Australia


Hung Nguyen is a PhD researcher in Japanese aesthetics. His thesis topic is Aesthetics of Ambiguity and Mystery in Japanese Postmodern Posters (in progress). As part of this on-going study, he traveled to Tokyo to interview Japanese poster designers Nagai Kazumasa, Sugiura Kohei, Sato Koichi, Toda Seiju, and Saito Makoto in October and November 2008. Hung completed a Master of Design at Curtin University of Technology, Perth, Western Australia in 2000.

Hung Nguyen is a lecturer at the School of Design and Art, Curtin University, where he teaches Design Methods, Theory and Experience to the undergraduate students, and supervises Postgraduate students.


Aesthetics of Austerity in Toda Seiju's posters


Japanese Post-modern posters emerged as a powerful medium that captivated the world's attention in the 1980s. Their significance arises from their distinctive aesthetics, designers' attempts to create their own styles, the environment where posters are displayed, and the social and cultural conditions that nurture the creativity of Japanese designers. Among the prominent Japanese designers in the Post-modern poster design field, Toda Seiju is notable for his austerity aesthetics. To find out more, I interviewed him in his Tokyo office on 30 October 2008. This paper sheds light on Toda's aesthetics of subtraction, and how it informs his design practice. Through three case studies, I suggest that Zen philosophy and aesthetics have been incorporated to produce the intended effects in Toda's work, with or without his awareness.


Thursday 29 September


11:00am - 12.30pm





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